Data doesn’t just drive our decisions, it designs them from the ground up. To put it simply, we use data to make good decisions.
We adhere to the tenet of working smarter, not harder and rather than blindly guessing, we use our data intelligently to build better entertainment.
Our approach to data research is ‘always-on’ -- our Predictive Audience Analytics is data that builds on data, bit by bit, play by play. This technology empowers interactive games & entertainment while allowing creators to build more profitable products specifically tailored to user preferences. As opinions and trends change, so do we.
Thousands of game and app developers spend time creating content that might fail to meet expectations. But we use data science and analytics to better gauge those user preferences and behavior that lead to guaranteed success. Listening to users allows us to amplify the value of our content and traffic.
- CEO & Co-Founder of Asteri Networks, Steve Gray